Carbon Measures aims to accelerate emissions reductions by turning carbon data into economic incentives that reward the production, purchase, and investment in lower-carbon products. Its approach advocates for mandatory product-level carbon intensity regulations, supported by granular, comparable, and verifiable data, to create lasting market demand for lower-carbon solutions in hard-to-abate sectors.

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Misconception: We were set up to eliminate Scope 3.

FACT CHECK ✓

First, let’s start with an important distinction: entity-level reporting (Scope 1, 2 and 3) and product-level accounting are not the same thing. Entity-level reporting looks at a company’s emissions. Product-level accounting looks at the emissions associated with a specific product. They are connected and leverage similar underlying data, but they serve different purposes.

To be clear, Carbon Measures is not advocating for the elimination of Scope 3, nor are we asking companies or regulators to pause or change existing entity-level reporting requirements. It is also an overstatement to suggest that our focus on a limited number of high-emitting products is intended to replace the broader corporate reporting ecosystem. It won’t.

The reality is that Carbon Measures’ work addresses a different need: creating investment-grade product-level carbon data that can support markets and policy in hard-to-abate sectors. The framework will be designed with practitioners to work with existing systems rather than duplicate efforts and to avoid unnecessary work for already stretched teams. In fact, better product-level data will ultimately strengthen Scope 1, 2 and 3 reporting by providing companies with more accurate information about the emissions associated with the products they produce and purchase.

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