About Us
Carbon Measures is a coalition of businesses from around the world and across industries committed to establishing a more accurate carbon accounting framework and driving market-based solutions to reduce emissions at the lowest cost.
The coalition’s work will leverage sound science and the principles of financial accounting to help enable a ledger-based carbon accounting framework that is substantially more accurate, eliminates double counting and addresses current information gaps. By better tracking emissions through the global economy, this new framework will help businesses differentiate their products and governments make more informed policy decisions.
Mission
Carbon Measures is calling for new policies that unlock innovation, competition and the power of the market. Product-level carbon intensity standards, based on verifiable data informed by an enhanced emissions accounting framework, can create markets in which businesses are rewarded for investing in low-carbon production.

The Challenge We’re Facing
Despite real progress, global carbon emissions are still rising.
Today, the market doesn't provide the right incentives for companies and their customers to invest in lower-carbon production. What's missing is a framework that calculates carbon emissions accurately at the company and product level, which would allow governments to set effective policy that ensures markets continue to meet growing demand while also reducing emissions.
Carbon Measures was created to fill this gap with a two-part solution.
First, we are advocating for a global carbon emissions accounting framework modeled on financial accounting principles and chemistry fundamentals. This system will provide accurate, verifiable, and timely company- and product-level data, ensuring every tonne is counted once and attributed correctly at each step of the value chain.
Second, we are calling for new policy that unlocks innovation, competition and the power of the market. Global carbon emissions are rising and will continue to increase unless effective, efficient and pragmatic policies are implemented. Product-level carbon intensity standards, based on verifiable data informed by an enhanced emissions accounting framework, can create markets in which businesses are rewarded for investing in low-carbon production.
The case for action is clear. Governments around the world are already moving to regulate emissions from key products without a globally consistent calculation system to underpin their policies.
Carbon Measures will move quickly by harnessing the discipline of markets, the innovation of the private sector, and the experience of civil society. We’ll do this through collaboration with governments, standards-setters, scientists, civil society, and communities – bringing them together to advance a framework and system that is workable, trusted, and equitable.