Carbon Measures is a global coalition of businesses across industries committed to reducing carbon emissions by aligning market incentives with the actions needed to drive impact at scale.
We aim to accelerate innovation by developing a globally adopted framework for product-level carbon accounting, and advocating for mandatory product carbon intensity standards. Together, these efforts are designed to unlock durable market demand for lower-carbon products. Grounded in sound science and financial accounting principles, our framework would enable governments to set more effective policies, help businesses differentiate their products, and empower markets to drive competition that delivers meaningful emissions reductions.
Why this, why now
You can’t effectively manage what you can’t accurately quantify, and to date, estimates have largely been insufficient to make meaningful emissions reductions. We need a system that provides timely data at a company and product level based on a generally accepted framework that allows for product differentiation.
By convening global businesses, standard-setters, scientists and experts, Carbon Measures is bringing technical credibility and actionable solutions to make precision possible and reduce emissions through a combination of product-level comparability and regulation.
