Climate progress is built on collective power – this year's Earth Day theme – and one that sits at the heart of our work at Carbon Measures. Collective power is built on collective perspectives, the force that emerges when companies, academics, scientists, policymakers, and practitioners bring their best thinking to the same table and commit to building something that works for everyone.

It’s been six months since we committed to building a coalition with diverse views to tackle one of the most pressing challenges facing our planet: reducing emissions at scale. This challenge requires the full weight of cross-industry expertise, shared standards, and aligned incentives. On Earth Day, we want to reflect on how we’re bringing “collective power” to life – by introducing some of the new industry leaders who have joined our team.

Growing the team behind the mission

Coalitions are only as strong as our membership, experts and the team. Building on our growth announcement last month, we're pleased to welcome two new senior leaders – both directly reporting to the CEO – reflecting both the importance of this work and the shared commitment to getting it right.

• Alec Saunders joins as Senior Vice President, Member Engagement, with a 40-year career building markets, ecosystems, sustainability, and standards for large-scale industry transformation. He brings deep experience in founding and scaling technology ventures, leading ecosystem and developer engagement, and advancing foundational work on both sustainability and AI strategy. He has served on eight boards and offers a rare fluency across technology, policy, and coalition-building, with experience spanning Iotum Inc., BlackBerry, and Microsoft. At Carbon Measures, Alec will lead global membership strategy and engagement, ensuring our coalition reflects the full breadth of industries while elevating member perspectives
• Tahmid Mizan joins as Senior Vice President, Technical, bringing more than three decades of experience spanning technology, engineering, energy, and policy. He has led multidisciplinary research on low-carbon, energy efficiency, and clean products technologies and shaped regulatory development and corporate strategy l. As a recognized expert with a Ph.D. in chemical engineering from the University of Michigan, he offers deep insight into where precise measurement matters most across the value chain and where interventions can have the greatest impact. His experience covers the academic, policy and corporate sectors, including ExxonMobil. Tahmid has also contributed to national-level advisory work through the National Academy of Sciences, National Petroleum Council, the Asia Pacific Sustainable Aviation Centre, the U.S. Department of Energy's U.S. Drive Partnership.. With deep knowledge in product development, Tahmid will lead the analysis and modeling underpinning the product-level carbon intensity standards’ framework at Carbon Measures.

Leveraging existing corporate expertise through secondees

Carbon Measures was intentionally designed to remain focused and fit-for-purpose, built to deliver on our mission within a defined timeframe. Rather than building a permanent, large-scale organization, secondees are a core part of our model, integrating with and complementing our in-house team. Supporting the Carbon Measures leadership team, they bring current, operational expertise from around the world and across industries to drive progress toward our goals.

This structure enables us to draw on deep technical and practical insight where it matters most, helping ensure our work is both rigorous and grounded in real-world application.

• Ana Cheibub is a climate change and decarbonization specialist with nearly 15 years of experience in corporate sustainability and low-carbon strategy. Her work spans carbon pricing, emissions forecasting, decarbonization roadmaps, transition risk analysis, and GHG accounting methodologies across corporate reporting, science-based targets, and life cycle assessments. She holds an undergraduate degree in chemical engineering from Universidade Federal do Rio de Janeiro, an executive postgraduate degree in Environment from COPPE-UFRJ, and a specialization in corporate sustainability from the NYU Stern School of Business. Based in Brazil, Ana is seconded from Vale. 
• Guillaume De Smedt is a climate transition and industrial decarbonization leader with more than 20 years of experience spanning energy management, carbon markets, hydrogen strategy, and climate policy. His expertise spans the design and implementation of corporate climate transition plans, net zero strategy across industrial operations, and the development of strategic frameworks shaping global hydrogen policy – including as co-chair of the Hydrogen Council's Study Task Force. He graduated from École Polytechnique and holds a Ph.D. in theoretical physics. At Carbon Measures, Guillaume serves as Co-Director of the Technical Expert Panel. Based in France, Guillaume is seconded from Air Liquide.
• Kristy Morse is an experienced specialist in enterprise transformation with more than 25 years of experience deploying technology-enabled solutions across global industries. Her expertise spans industrial supply chain, enterprise systems, and sustainability, with a focus on translating complex strategies into operational reality. She is deeply committed to global innovation ecosystem development, including bridging the MIT Sloan School of Management with pan-African deep tech and climate tech communities. Kristy holds a B.S. and an MBA from Bentley University and an Executive MBA from MIT Sloan. Kristy is seconded from EY’s U.S. Technology Consulting practice.
• Kevin Murphy is a global public policy and energy transition leader with more than 30 years of experience in government affairs, advocacy, nonprofit engagement, and corporate sustainability strategy. His expertise spans public policy development, stakeholder engagement, and energy transition and low carbon solutions initiatives across government and industry, including as a senior advisor to a former U.S. Secretary of Commerce and Deputy Assistant Secretary for Energy & Environmental Technologies in the International Trade Administration. He holds B.A. and J.D. degrees from Indiana University and serves on the board of the National Forest Foundation. Based in the U.S., Kevin is seconded from ExxonMobil.
• Juan Jiménez (JJ) Zaballos is a digital public policy and financial innovation leader with more than 25 years of experience in financial industry transformation and regulatory engagement. His expertise spans global banking and markets, including corporate strategy, innovation frameworks, capital markets and regulatory engagement on sustainability and digital transformation. He holds a degree in Business Administration from UAM, a Master in Finance from IEB Madrid, and a PDD in Leadership and Innovation from IE Business School. He also serves as a faculty professor at IE Law School, CEU IAM, and Universidad de Comillas–ICADE. Based in Spain, JJ is seconded from Banco Santander.

These full-time additions and secondments are collective power in practice: people from across industries and regions, bringing their expertise to bear on a challenge no single person, company, sector, or government can solve alone. 

In the coming months, we are planning to bring in additional secondees from both new and existing members to ensure we have the right expertise to deliver strong, real-world applications.

To learn more about Carbon Measures, visit carbonmeasures.org.