It's now been four (whirlwind) months since Carbon Measures launched, and the hundreds of conversations I've had with business leaders — from COP to Singapore to Davos (and lots of places in between) — have been energizing. We're working to fill a real need: unlocking demand for low-carbon products to drive meaningful emissions reductions.

In these four months, we've grown to 23 members across sectors and geographies and assembled a high-caliber team spanning technical, policy, and communications disciplines – deploying decades of experience to take our mission from ambition to execution. We've partnered with ICC to establish our Technical Expert Panel — bringing together practitioners from civil society, NGOs, academia, and industry. And we've begun developing the accounting framework that will enable product-level carbon intensity standards.

That said, skepticism comes with anything new, particularly when so many pioneers have worked to reduce emissions for decades. And I also recognize that what we're reaching to achieve will only be possible because we have their shoulders to stand on.

Over these first four months, four questions have come up repeatedly: Why now? Why involve heavy industry? Can this work? And are we replacing existing standards or delaying progress?

The reality is that climate investments are stalling without strong demand signals. Investment-grade, product-level data can unlock lower-carbon products markets. Where to start? Well, 10 of the highest-emitting products sit at the start of most value chains; improving transparency there benefits all downstream sectors. Paired with clear carbon intensity standards, this level of granularity can shift entire value chains and drive innovation and emissions reductions at scale.

We see ourselves as a 5–7-year catalyst for this change. Our approach also complements existing frameworks and standards, strengthening both mandatory and voluntary reporting.

Excited about the future

On the technical front, we’re about to announce the new leaders joining our Technical Expert Panel, with the panel and our first working groups kicking off at the end of the quarter. We’re also enrolling knowledge partners — stay tuned on that one!

With members, the momentum is real. We’re about to cross the milestone of 25 members (wow!), and the diversity and caliber of companies coming together is incredibly encouraging. It signals a clear appetite for practical, scalable solutions. I’m also looking forward to my upcoming trip to Singapore and Tokyo in March, where we’ll continue building relationships and expanding the dialogue.

And this is what excites me most: the conversations, with those eager to learn more, with skeptics who challenge us to sharpen our thinking, and with people bringing fresh ideas and new connections to the table. That’s how real progress happens: through engagement, curiosity, and collective effort.

The future feels constructive, ambitious, and collaborative. And we’re just getting started.

Four months down and onto the next four.

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